Well, after two years of carefully crafted emails, engaging headlines and offers that expired at midnight, I finally decided to order the AWAI (American Writers and Artists Institute) Six Figure Copywriting success course and a companion piece, How To Write For The Healthcare Market.
So what was it that triggered my ‘buy’ response? Was it a compelling discount? Nope. An amazing new testimonial? Wrong again. Maybe a new technique or development that would guarantee my success as a copywriter. Sorry.
They just wore me down. Once I had signed up for the free Golden Thread newsletter, I would read the various emails and knew I eventually should do it – heck, I really wanted to do it for a long time. But thinking about it, it was even that. It’s that I was not the ultimate decision maker. I needed to convince my boss and also the finance guy that it would be a good idea for the company to order the course for my department (and that I wasn’t trying to get a ‘freelance’ course so I could leave and make more money on my own.)
So when you are marketing your product or services, keep those two things in mind – a regular communication with your prospects so you are there when they are ready to buy. And that they are the right people to make the buying decision.
Now I’m just counting the days until my course arrives!
Posted by thecopymonkey 
