I got to work today at 8:01 am and after coffee, checking in with my staff, going to my management meeting, I logged into my personal email. (C’mon, we all do it!) And there in my inbox was an email telling me that Alan Rimm-Kaufman had posted a comment to my previous post.
Amazing. At 5:11 am, he was already up to speed on who had linked to his site and responding with a quick ‘thanks!’. Exactly as he said in his speech at the recent NEMOA conference. Now, I’m guessing it was Technorati that let’s him know about new links – I’m still learning about W2.0 stuff. But the point is, he is engaging with his cloud of users. In one night, I no longer feel quite like I’m on C-SPAN giving a speech to an empty chamber.
That kind of contact will go a lot farther than anything else you can do when building an online presence, or off-line for that matter. The paradigm has shifted. Users, consumers, people – that’s who’s driving the bus now.
Cheers
