One thing we all are hopefully aware of is the current push for a national “Do Not Mail” list. About 17 states currently have laws on the books or up for a vote. States v.s. Federal rights aside, if enough voters get behind federal legislation, the world of catalog & direct mail will change drastically – as well as the cost the consumer pays to mail a package or letter.
One way we can help calm the fervor behind such ill-thought legislation is to do what we can to self-police what the consumer may see as waste. And whether they are right or not, going ‘green’ is in and can help to give your response rates a lift. I receive a great newsletter called Springwise that keeps up on new trends and saw this post about reusable envelopes. Not only do Eco-envelopes encourage recycling, the look of the piece is sure to get noticed in your prospects mailbox.
Later
