A Catalog Conference? Nope, Web 2.0

Across the Charles River, an aging icon waited for our arrival for drinks (open bar!) dinner and networking. The new upgraded box seats and other improvements hoped to breath life into the home of the 2007 World Series Champion Red Sox.

But while an empty Fenway Park beckoned, another aging icon was also looking for new life. And for those of us in the catalog/direct mail industry, that would be social networking or the already overused meme, Web 2.0.

For 20 years, the New England Mail Order Association had been holding it’s annual conference in the Royal Sonesta hotel in Cambridge. But until this year, I don’t believe that NEMOA had ever had such a concentration on web related customer acquisition themes and less on list metrics and mailing regulations.

From the fast talking Ken Bruce to Alan Rimm-Kaufman slipping into a Robin Williams like delivery, we all sat and realized that we’d better get up to speed on Web 2.0 or get left behind.

It’s probably no coincidence that it’s been almost a year since I’ve blogged here. But now with alot more ideas, free toys and other tips (notice the RSS feeds?) I’m going to be trying to really get past the ’speaking in an empty room’ and build a blog of value that can help others in my industry, small business or anyone who wants to benefit from direct marketing and better copy.

If you’d like to see what has my rapt attention right now, go to this link on the RKG site: Alan’s NEMOA 2008 links

Cheers

This entry was posted on Wednesday, March 19th, 2008 at 3:50 am and is filed under Direct Response, Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “A Catalog Conference? Nope, Web 2.0”

  1. rimmkaufman Says:
    March 19, 2008 at 9:11 am

    Hi Jonathan –
    Thanks for the link! I am going to try to Camtasia my NEMOA talk and post it this week, so keep an eye on rkgblog.com for that. Best wishes –
    Alan

  2. thecopymonkey Says:
    March 19, 2008 at 12:48 pm

    Alan
    Great! Look forward to it and posting it here. It was a great speech and definitely worth viewing again.
    Jonathan

  3. What were you doing at 5:11 am? « The Copy Monkey Says:
    March 19, 2008 at 12:59 pm

    [...] What were you doing at 5:11 am? I got to work today at 8:01 am and after coffee, checking in with my staff, going to my management meeting, I logged into my personal email. (C’mon, we all do it!) And there in my inbox was an email telling me that Alan Rimm-Kaufman had posted a comment to my previous post. [...]

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